Brand Experiences / Brand Events
Pharrell Williams’ After Hours Game Night In Collaboration With Rolls-Royce
Produced by Balich Wonder Studio France
Pharrell reimagines the afterparty with his After Hours Game Night series.
The latest installment of Pharrell’s After Hours series landed in Paris: a high-stakes game night in a casino-like setting, with coveted prizes for the top four players. Custom Rolls-Royce details elevated the experience — from bespoke chess sets to a Rolls-Royce x Moët & Chandon vehicle on display.
Paris local and creative insider Pablo Attal joined as host, following his role at last season’s edition. TikTok’s most-followed creator, Khaby Lame, livestreamed the tournament, expanding its reach to a global audience.
This exclusive event marked the kickoff of Pharrell’s new partnership with Rolls-Royce.
Produced by Balich Wonder Studio France.
