Destination Experiences / Icons


Tiger and Dragon

Produced by Balich Wonder Studio

Two Icon creative concepts for a location in mainland China

Strong and simple, two designs inspired from Chinese symbols of personal strength and inner power. 

The inside structure of the icons is also visitable, offering a powerful rush and energising experience to all as well as a series of infrastructures such as retail, food & beverage, a theatre and auditorium, a cable car station as well as an observational deck and a pedestrian rollercoaster. 

The creative study for these icons was aimed at turning what can be considered as a static building into a majestic monument and landmark with a cult status, an all-round must see destination experience.