“We constantly work on the interpretation of different cultures, trying to understand the roots of their traditions in order to represent them in the best way through our shows,” management says. “We amaze and speak to people’s hearts, making them part of our work. In each show we make possible a direct dialogue and collaboration with locals. We are adopting new formats and models of communication, using different codes and languages. These new formats contain an equilibrium between very different items—like sport, fashion, music, art—and the fusion between modernity and tradition. We love creating immersive experiences and sharing of emotions.”

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