“At the Speed of Dreams”: unveiling the LVMH x Formula 1 partnership

On September 5th, the magnificent Palazzo Clerici in Milan hosted the official celebration of the partnership between LVMH and Formula 1, in the presence of the Group’s CFO. Guests were treated to the outstanding live performance of Aya Nakamura, followed by an electrifying DJ set by Bianca and Demetra.

The experience continued over the weekend of September 6–7 at the Monza Grand Prix, where a dedicated Paddock Suite setup welcomed guests with bespoke hospitality and exclusive moments at the heart of the race.

Since the beginning of 2025, LVMH has been the Global Luxury Partner of Formula 1 under a 10-year agreement, involving several iconic Maisons including Louis Vuitton, Moët Hennessy, and TAG Heuer.

At the crossroads of creativity, excellence, innovation, and high performance, this collaboration merges the adrenaline of wheel-to-wheel racing with the elegance of art de vivre and time-honored craftsmanship. It is about delivering unparalleled experiences—through hospitality, bespoke activations, limited editions, and unique content—for fans, clients, and enthusiasts alike.

From Formula 1’s beginnings in 1950 to today, LVMH and its Maisons have long shared a bond with the sport. With this new partnership, both worlds are writing a new chapter of excellence and innovation, where each Maison brings its unique expertise, heritage, and energy to elevate the collaboration.

A Balich Wonder Studio France production in partnership with LVMH.