Senior executive with more than 25 years of leadership experience across the Middle East, spanning growth, transformation, and organizational leadership.

He is currently CEO of Balich Wonder Studio MENA, leading the company’s strategic direction and operations across Saudi Arabia and the wider MENA region, with a focus on building strong teams, scaling the business, and delivering world-class live experiences.Prior to this role, he spent more than 19 years within WPP, including over 14 years at Ogilvy with a senior regional leadership positions across growth and management.

A career shaped by opening new markets, growing existing ones, leading complex organizations, and developing talent, with many colleagues progressing into senior leadership and C-Suite roles.

He is known for combining strategic clarity with operational discipline, and for building cultures grounded in high standards, collaboration, and accountability. People, leadership development, and long-term impact remain at the core of his leadership.