Laura Cappelli’s professional career began in 1990 as a production assistant for several tour agencies. In 2000, she started collaborating with MTV Italy, and she quickly established herself as the first producer of content for other nations in the entire European network.

In 2013, she began working as Project Manager for Balich Worldwide Shows, where she soon became Head of Production for the Company.

In January 2022, she moved to Balich Wonder Studio MENA to implement its Organization and Production Department, supporting the local business development.