Brand Experiences / Brand Events

PALERMO / 2017

DOLCE & GABBANA | Alta Moda – Palermo

Produced by Balich Wonder Studio

A branded event inspired by Sicilian tradition

A four-day event for 400 Dolce&Gabbana’s best worldwide clients and more than 50 journalists of the major international press. The important hosts were welcomed by a night dedicated to women’s Alta Gioielleria in the baroque Palazzo Valguarnera-Gangi, with a themed party inspired from the movie “il Gattopardo”. The women’s Alta Moda saw models walking the catwalk of Piazza Pretoria and after the show, guests were invited to a party in the lush garden of Grand Hotel Villa Igea. The Monreale Duomo square was the location of the men’s Alta Sartoria show, at the feet of the magnificent Santa Maria Nuova cathedral. The event ended with a party in Castello Lanza Branciforte di Trabia.