Brand Experiences / Hybrid events

TURIN / 2020

New Fiat500 Electric Int. Media Drive

Produced by Feelrouge

An hybrid event live and in streaming for the launch of the New Fiat 500

The Lingotto is the symbol of an historical moment where past and future meet in extraordinary circumstances: the place where it all began and where everything is about to change.
A hybrid event live and hangouts, to present the new 500 where the team of collaborators, technicians and protagonists of the creation of the new car, connected remotely, answered the questions of the journalists regarding FCA’s first all-electric car. Fiat 500 has left its mark. Always a pioneer, it was the first car to represent the concept of the Italian dolce vita, as the protagonist of the economic boom and symbol of a motorized country. The first Italian city car that has established itself for style and personality, successfully renewing in 2007 to become one of the European leaders in the city car market. Today, with its third generation the new fiat 500 embodies the new epochal transition to the electric of FCA group.
The event took place at the Agnelli art gallery with a simple set-up: a large 8-meter curved screen, flanked by two cylindrical structures, with soft shapes, reminding the roundness in nature: two ‘caskets’ made of reflective materials and real plants. Both reveal themselves, during the conference, to live as theatrical stage tools for the two moments of the reveal. At the beginning of the press conference, the new 500 was unveiled and, in the second reveal, the new fiat 500 3 + 1, as the natural evolution of a city car that wants to offer a green and stylish solution for growing families.