Destination Experiences / Icons


Sole d’Acciaio

Produced by Balich Wonder Studio

Creative concept: the quintessential symbol of the reciprocity of natural and man created light to envision a regenerated urban landmark that fosters the growth of a new community.

A scenic machine that expands and contracts that spectacularises the square in which it was imagined.

An ‘echo of the Sun’ symmetrical to natural light: when the sun sets the icon lights up the square, like a midnight sun shining until dawn.

An iconic element, dynamic and interactive connected whit the industrial heritage of the area, that fosters a new identity through light as guiding concept, recreating new value and empowering a renovating social function for the whole shared urban space.

Credits: Giò Forma