Carlo Noseda is a senior executive with extensive experience in leading international creative, marketing, and entertainment organizations. He has held CEO and top management roles within M&C Saatchi Group across Italy and Europe, working closely with global clients and international stakeholders, and driving business transformation, growth, and integration across complex, multi-disciplinary organizations.

His professional background spans advertising, brand strategy, live entertainment, large-scale productions, and experiential platforms, with a strong focus on profitability, scalability, governance, and operational excellence. Over the years, Carlo has led both organic and inorganic growth initiatives, launched new ventures, overseen M&A processes, and strengthened brands and production capabilities at an international level.

Alongside his executive roles, Carlo has served for over 12 years as President of IAB Italia, playing a key role in shaping the digital advertising ecosystem, industry standards, and innovation across the Italian market.

Carlo is known for combining a strategic, shareholder-oriented mindset with a hands-on leadership style, and for his ability to build high-performing teams, manage change, and deliver results in complex, fast-evolving environments.