Entrepreneur with extensive managerial experience in the world of entertainment.

With extensive managerial experience in brand entertainment, Carolina founded FeelRouge Worldwide Shows in 2016 with her business partner Valentina Saluzzi.

They shared a clear vision: to deliver distinctive experiences by combining unique storytelling with solid production. Under their leadership, and with a carefully selected team of multidisciplinary talent, the agency became a creative and strategic partner for brands. It connects brands and audiences through wonder, building multichannel projects that leave a lasting legacy.

FeelRouge Worldwide Shows became part of Balich Wonder Studio, and in 2021 Carolina and Valentina joined Marco Balich, Gianmaria Serra and Simone Merico as partners of the Group. Today the agency is Balich Wonder Studio’s Events and Brand Experiences business unit. Together with Valentina, Carolina also leads Balich Bespoke, the Group’s label serving fashion, luxury and jewelry brands worldwide.