Grégoire has over 18 years of experience in event management and production. During his career, he has held leadership roles at internationally renowned agencies in Europe and Asia, including OBO, Ubi Bene and Auditoire. There, he delivered brand activations across a wide range of luxury and lifestyle sectors.

Fluent in Chinese and English, he is a team leader who is at ease in multicultural, international environments.

He joined the Group in 2024 to help open Balich Wonder Studio France, where he develops the brand experience business. He also contributes to the growth of the Balich Bespoke label, working with many brands of the LVMH Group.