Maria Laura is a marketing and communications executive with over 25 years of experience across brand strategy, communication, marketing and large-scale international projects. Most recently, she served as Director of Ceremonies at Milano Cortina 2026, where she played a key role in shaping and delivering the Olympic and Paralympic Ceremonies.

Before that, she held senior marketing and communication roles in the corporate and brand world, including at CNH Industrial, building a strong international perspective and a deep understanding of complex, multi-market organisations.

In her role, Maria Laura works closely with the Group CEO to define and strengthen the Balich Wonder Studio brand narrative and positioning internationally, articulating the Group’s distinctive position at the intersection of sports, lifestyle, culture and live experience.

She also supports the commercial positioning of our different Business Units, developing the strategic frameworks, marketing tools and narratives needed to strengthen their market presence and support client engagement.