With a graduation in management engineering, and over twenty-five years of experience in the events and entertainment industry, Simone Merico has acquired an imposing experience in setting up and managing events companies and ambitious projects, leading them to remarkable growths. He is used to drive the expansion through opening new markets, designing strategic international partnerships, implementing M&A opportunity always striving for new opportunities of revenues increase.

Thanks to his vision, his business skills and a natural attitude to connect dots, he has also created new business models and long-term relationships with many prestigious clients, guiding them to build together events with a long-lasting legacy: from Rio Olympic Ceremonies to the Dubai World Cup to the Abu Dhabi National Day to the Lima Pan American Games Ceremonies.

“Best ideas always belong to those who turn them live.”