In the historic setting of Castello Sforzesco, Casa Esselunga—Official Sponsor of the Olympic Winter Games Milano Cortina 2026—presents an immersive journey where architectural precision meets the welcoming soul of a “home.” This pavilion gives physical form to the profound connection between Esselunga and the sporting universe, transforming shared principles into a tangible, sensory experience.
The interior is strategically divided into several dedicated rooms, each meticulously designed to represent the core values shared with the world of sport: Commitment, Passion, the Pursuit of Excellence, and a Sense of Belonging. Through these distinct environments and curated installations, visitors are placed at the very center of the narrative, moving through a path that celebrates the dedication required to reach every achievement, whether in daily life or on the Olympic podium.
The architecture itself, defined by an elegant interplay of light and glass, reflects a commitment to transparency and openness. Every space within the pavilion allows the quality of raw materials and the heritage of Italian excellence to be felt, smelled, and tasted. Casa Esselunga is not merely a temporary installation but a celebration of a legacy—a space where the act of daily living is elevated to a cultural experience, reaffirming a role as a cornerstone of Italian style and a proud supporter of the Olympic spirit.
