Brand Experiences / Branded Exhibits and Activations
A Garden of Curiosity: MINI x Paul Smith
Produced by Balich Wonder Studio
THE GARDEN OF CURIOSITY: MINI X PAUL SMITH AT PALAZZO BORROMEO D’ADDA
A vibrant explosion of color and style takes over the courtyard of Palazzo Borromeo d’Adda. For Milan Design Week 2026, MINI and Paul Smith unveil the Garden of Curiosity: a sensory journey designed to surprise, inspire, and redefine the essence of sustainable luxury.
From hidden design details to the perfect fusion of tradition and innovation, every corner of the installation tells a story of creative excellence. The project represents more than a temporary exhibition; it is a celebration of the “genius loci” that defines Milan as the global capital of design. By merging the automotive world with artistic interior design, the pavilion creates a space where heritage and future-oriented thinking coexist in perfect harmony.
The Garden of Curiosity invites visitors to explore a sanctuary of creativity, where the iconic aesthetic of Paul Smith meets the pioneering spirit of MINI. It stands as a prime example of how cross-industry collaborations can generate high-impact narratives, transforming a historic Milanese location into a contemporary laboratory of ideas and beauty.
