Brand Experiences / Brand Events

Riyadh, Saudi Arabia / 2026

Disney+

Produced by Balich Wonder Studio MENA

Disney+ Relaunch Event

Live performances, immersive spaces, and pure imagination—entertainment speaks a universal language that effortlessly transcends geographical boundaries.

For the Disney+ Relaunch Event in the MENA region, stories moved off the screen and into a physical world shaped by storytelling, movement, and light. Unfolding chapter by chapter, the environment was designed so guests didn’t simply watch the narrative, but stepped inside to become active co-creators of the journey. In a dynamic and growing market, this project demonstrated how a single space can bridge cultures, unleash creativity, and bring many iconic worlds to life through one unforgettable experience.