Brand Experiences / Brand Events

ALULA / 2023

ALULA SEASON | All Day I Dream

Produced by Balich Wonder Studio

California’s iconic ‘All Day I Dream’ music festival to Riyadh for the first time

AlUla, in the beautiful setting of the Alfa Lounge, hosted the All Day I Dream, the event began on a Brooklyn rooftop back in 2011 and has since become an international sensation.

A globally renowned music festival, produced by Balich Wonder Studio, witha unique roster of artists and top international DJs who bring their own emotive musical vision to this day-night session. An exclusive view on the ultimate sunset viewing spot.