Brand Experiences / Brand Events

ALULA / 2024

ALULA SEASON | Alula On Wheels

Produced by Balich Wonder Studio

A magic combination of meditative music with the glow of candlelight

Entering a new chapter with AlUla On Wheels Volume II.

The hugely popular roller rink returns, bringing arcade games, interactive projections, and artistic displays alongside the skating.

Born from a creative idea of GoodIntention and produced by Balich Wonder Studio, the event perfectly blends nostalgia for the 80/90’s, live entertainment, and the commitment to enhance the AlUla landscape within a brand new location.

The open-air roller rink will be soundtracked by DJs and have themed nights throughout the season.