Brand Experiences / Brand Events

ABU DHABI / 2014

Porsche Gala

Produced by HQWS

An exclusive event to celebrate both the tradition and the innovation quality of a top car brand.

To celebrate the brand’s past, present and future, and in acknowledgement of another landmark year for Porsche Centre Abu Dhabi, HQWS were asked to design and produce an event for more than 500 VIP guests, select customers, special invitees and media at Emirates Palace, Abu Dhabi. The event heralded the ongoing achievement of the Porsche brand and the advent of a new range of models, with HQWS creating a customised ‘Son et Lumiere’ to celebrate the latest model line-up including the Boxster and Cayman GTS, Macan, 911 Targa and the all-new Cayenne. Invitees were treated to an evening of exceptional entertainment including a live performance by Lebanese singing sensation and actress Myriam Fares.