Brand Experiences / Brand Events
Bulgari Polychroma 2025 High Jewelry Show
Produced by Balich Wonder Studio
In Taormina, Bulgari unveiled its latest High Jewelry collection, Polychroma, in a show that merged luxury with history. The event debuted in the timeless setting of the ancient Greek Theatre and continued at the iconic Grand Hotel Timeo.
Inspired by the dramatic essence of Greek tragedy, the performance—choreographed by Wayne McGregor, Resident Choreographer of The Royal Ballet — unfolded against a breathtaking set, featuring ethereal veils and drapery that echoed the grandeur of Roman architecture. This visionary staging enhanced the beauty of Bulgari’s exceptional jewelry, celebrating both the craftsmanship of the Maison and the cultural heritage of the venue.
The event continued in the following days in the suggestive setting of the San Domenico Palace, offering guests a unique and unforgettable experience.
Set Design and Executive Production by Balich Wonder Studio.
