Brand Experiences / Brand Events

ALULA / 2024

DAKAR RALLY 2024 | Opening Ceremony

Produced by Balich Wonder Studio

An evening of excitement for the desert's most adrenaline-pumping journey

The iconic Opening Ceremony of the Dakar Rally was organized by the Balich Wonder Studio in AlUla, Saudi Arabia. Emotions soared amid catchy music and spectacular performances, setting the stage for the iconic rally’s 14-day, 7.891-kilometer odyssey.

This is the fifth edition in Saudi Arabia and promises the longest and toughest challenge yet. A true adrenaline-fueled journey through the desert with 418 vehicles including motorcycles, cars, quads and trucks.