Brand Experiences / Brand Events

Al Ula / 2022

Dolce & Gabbana Fashion Cavalry Show | AlUla

Produced by BWS-KSA

Heritage, culture and haute couture.

AlUla, the Saudi Arabian city of heritage and culture, situated in the northwest of Saudi Arabia, has hosted Dolce&Gabbana Alta Moda, Alta Sartoria, and Alta Gioielleria in a unique and elegant fashion show as part of AlUla Moments festivals season

The event represents a new stage in the creative path that Dolce&Gabbana started in 2012 with the first Alta Moda Collection, which has been presented through the years in some of the most fascinating Italian and worldwide locations. A journey to discover craftsmanship and pay homage to the most beautiful and poetic creations shaped by human hands. 

The fashion show has taken place during the Ikmah Fashion Cavalry Show, a special exhibition celebrating the extraordinary spirit and tradition of Arabian horses, famous all over the world for their unparalleled beauty and elegance.  

The show showcases a full parade of 12 Arabian horses with customized horse accessories and attire, highlighting the harmony between horses and models and impressing the attendees with a special show. 

We have been proud to collaborate with the Royal Commission for AlUla to produce outstanding events, bringing our creative vision to express and communicate to the world the heritage and the beauty of a unique destination experience such as AlUla.