Brand Experiences / Brand Events
Gucci Cruise 2026 Afterparty I Florence, Italy
Produced by Balich Wonder Studio
A night in Florence, where time stood still—and then began to move to the rhythm of Gucci.
After the Cruise 2026 show, guests gathered at the Refettorio di Santa Maria Novella for an unforgettable afterparty. Bar stations, midnight flavors, and an iconic DJ set brought the night to life. A space once devoted to silence was filled with sound, light, and celebration.
Photos by Felipe Cordeiro x Lucas Possiede Studio.
Creative direction and production by Balich Wonder Studio in collaboration with Giò Forma.