Brand Experiences / Brand Events

RIMINI / 2024

MASERATI | Made in Thunder

Produced by Balich Wonder Studio

Maserati unveils the GranCabrio Folgore to the world

After creating the show for the launch of the MMXX World Premiere MC20 in 2020 and the event program for the unveiling of the Grecale in 2022, Balich Wonder Studio returns to celebrate the power of Maserati. 

With an energy show streamed worldwide, Maserati presented the “Made in Thunder” show from Rimini, dedicated to the Folgore, the new 100% electric chapter of the House of the Trident.

Kicking off the show, created and produced by Balich Wonder Studio, was the hypnotic and engaging sound experience signed by internationally renowned Italian artist and friend of the Trident Dardust, to greet the sunset and welcome the arrival of a new Folgore-branded era.

Then, the talented Italian actress Matilda De Angelis, accompanied by astrophysicist and popularizer Edwige Pezzulli, a brilliant Italian scientific representative and Trident’s special guest on this particular occasion, opened the dancing and introduced the guests to the evening. Together, they recounted the first pages of the life of the Motor Valley brand this year, celebrating 110 years of its rich and fascinating motoring and racing history on the day that marks the anniversary of the birth of the greatest exponent of Italian genius, Leonardo Da Vinci, and celebrates National Made in Italy Day.