Brand Experiences / Brand Events

MILAN / 2023

YOUTUBE | Festival 2023

Produced by Balich Wonder Studio

Where the Tube becomes a three-dimensional venue dedicated to Italy's top creators

Step into the extraordinary world of YouTube Festival 2023 – ‘Enter the Tube,’ where innovation meets immersion. Dive into a one-of-a-kind experience as four uniquely themed rooms come alive with the magic of top creators. Witness iconic videos brought to life through mesmerizing set designs, blending the digital and physical realms. Engage with the stories as stage actors and ushers add theatrical twists, creating an unforgettable fusion of art and technology. This is more than an event; it’s a journey into the heart of creativity and imagination.