Brand Experiences / Corporate Events
Essilor-Luxottica Unveils the Lunetterie d’Excellence
Produced by Balich Wonder Studio France
From September 26–28, 2025, EssilorLuxottica presented, in Paris its Lunetterie d’Excellence, a multi-brand B2B experience hosted at the Atelier Richielieu.
The event brought together ABSOLUTE LUXURY BRANDS including Persol, Moncler, Brunello Cucinelli, Oliver Peoples, Ferrari, and Alain Mikli, creating a curated journey through the world of high-end eyewear.
Over three days, where 240 luxury clients were involved in in collection’s private viewings, dedicated business meetings, networking sessions, and a signature brand immersion evening.
The event had a dual purpose: to strengthen relationships with established luxury partners and to open new strategic opportunities with high-potential prospects, expanding the international network. Most importantly, it elevated the customer journey, offering an experience that enhances the prestige of the Absolute Luxury offering.
Through this project, EssilorLuxottica demonstrated its commitment to closing the gap with top-tier luxury competitors, delivering an experience that seamlessly blends heritage and innovation, turning high-end eyewear into an art form.
A curated, immersive journey where precision meets poetry, the event celebrated the very essence of contemporary luxury.
