On July 11, 2025, Unipol brought about 20.000 people together at San Siro Stadium for “The Time”, a corporate event conceived as a collective journey through the company’s core values.
The evening was structured in thematic chapters, each introduced by voices from Unipol’s leadership and interpreted through original performances and a curated storytelling. Music played a central role, alternated with dance performances, choir moments and large-scale choreographies.
A dynamic interplay of visual design, light effects, and real-time audience interaction transformed the stadium into a participatory stage. Wearable technologies amplified the sense of connection, syncing the crowd into one single heartbeat.
Throughout the show, Unipol’s leaders shared the stage with athletes, journalists and artists, bringing to life stories of transformation and impact that reflected the Group’s identity.
From the first entrance to the final scene, the narrative moved fluidly across space and time. And when the iconic “U” lit up at the center of the field, the sense of shared purpose became tangible. It was not just a celebration, but a public statement of Unipol’s vision.
Creative concept and executive production by Balich Wonder Studio.
