Brand Experiences / Exhibitions and Installations
5 YEARS, 40 THREADS – Etro I Milano Design Week
Produced by Balich Wonder Studio
A celebration of 40 years of the iconic Arnica.
The project, curated by Claudio Sbragion, Creative Director at Balich Wonder Studio, invites visitors to experience a multisensory journey that combines art, design, and culture.
Each element of the exhibition is designed to immerse the audience in Etro’s world, offering an interactive and engaging installation that showcases the history of Arnica, a versatile and elegant material inspired by the Paisley pattern, one of the brand’s most recognizable symbols.
From the weaving of the cotton fabric to the fitting of the back panel based on the desired final product, visitors discover each step of the process behind this evocative material.
Creative concept and executive production by Balich Wonder Studio.
