Brand Experiences / Exhibitions and Installations
Brembo | The Art Of Braking
Produced by Balich Wonder Studio
Design and performance meet the wonder
Brembo, ‘The Art of Braking’ an immersive experience between technology, light design and video installations to go through the 60 years of the famous brand’s history.
Technological innovation, research in design and performance – from the Compasso d’Oro to Formula 1 – are all narrated through design, innovation and research where the control of energy and movement is transformed into an exhibit which took place at Mudec in Milan.
Through interactive installations, light design, and videos, the visitors will be led to the discovery of shapes, materials, colours, style, and evolution of braking systems.
In the exhibition, history and products come together in an exhibition divided into eight thematic sections; origin and birth, races, research, style, design, the world and the future – with a series of installations between past and future.
Find yourself in the middle of a racing circuit, experience the thrill of a car and motorbike race thanks to special tubes that recreate the sound experience of a racetrack; ‘enter’ the shapes of brake discs through cones of laser lights; immerse yourself in a kinetic installation of coloured brake calipers that are partly suspended and continuously moving; marvel at a one-piece caliper that, from a single piece of aluminium, comes to life as a true sculpture, or even lose yourself in an ‘Infinity room’ generated by the mirroring surface of the ‘Greentive’ disc that creates an unexpected and infinite environment: you will find various and several multimedia experiences thanks to which you can immerse in the world of Brembo braking systems.