Brand Experiences / Exhibitions and Installations

GENEVA / 2022

IWC | Watches And Wonders

Produced by Balich Wonder Studio

Every year a new story and look

On the occasion of the Watches & Wonders 2022 located in Genève, Balich Wonder Studio has realized an Installation for IWC, the renowned brand of watches. 

The pavilion was composed of containers that acted as an entrance to IWC’s hybrid universe. Going ahead, a dynamic gate with video, graphics and transparent glass faces, multiplied by the infinite reflection effect of two mirror walls at the sides, gave the illusion of a mysterious full circle construction and dove guests into the adventure conceived for the day.

On the mirror wall, touch&feel tables with head holes invite the visitors to “physically” enter the IWC universe in another surprising way. The immersive nature of those Infinity mirror rooms was appealing for the creation of Instagram contents.