Brand Experiences / Immersive Experience

BOLOGNA / 2023


Produced by Balich Wonder Studio

A collective multimedia experience brings the masterpieces of the city's museums to life

A tribute to the 100th Anniversary of G.D, a Coesia company, the leading supplier of high-tech packaging machineries headquarted in Bologna. Open Art was a magnificent open-air proscenium, which transformed the walls of the Basilica of Santo Stefano and the buildings that surround it into a truly immersive experience. A theatrical canvas on which a video projection shows lights up with images of works of art housed in the city’s museums (Pinacoteca Nazionale di Bologna, MAMbo, Morandi Museum, University Museum of Palazzo Poggi).

Discover Open Vision, a truly immersive experience which revealed all the beauty kept in the Basilica of San Domenico.