THE DOORS ARE OPEN. CONNECTIONS BEGIN.
In the heart of Milan, Samsung House opens its doors for the Milano Cortina 2026 Winter Games. Located within the prestigious Palazzo Serbelloni, this venue serves as a strategic hub where technology supports meaningful human connection and engagement comes to life.
The experience begins outside, where a dedicated external structure invites guests to explore the frontiers of digital innovation. Here, the latest Samsung headsets offer an immersive journey, allowing visitors to test cutting-edge wearable technology in a dynamic setting.
The narrative continues inside the historic halls of the Palace. Throughout the entire period of the Olympic and Paralympic Games, Palazzo Serbelloni transforms into a vibrant theater for live sports. Guests, athletes, and partners are welcomed into a space shaped by design and light, where live screenings of the competitions foster a shared celebration of Olympic values.
At Samsung House, innovation meets the spirit of the Games, positioning Samsung Galaxy at the core of every interaction. It is a place designed to bridge the gap between physical performance and technological excellence, ensuring that every moment of Milano Cortina 2026 is experienced to the fullest.
