Brand Experiences / Unveiling Events
Riyadh Air Boeing 787-9 Dreamliner Reveal
Produced by Balich Wonder Studio MENA
Riyadh Air: a new chapter begins.
Riyadh Air welcomed the arrival of its third custom-built Boeing 787-9 Dreamliner, the defining moment in a series of events that marked the birth of a new era in Saudi aviation.
Balich Wonder Studio MENA designed and delivered a fully immersive, multi-zone live experience, transforming an airport arrival into a world-class spectacle.
The event featured distinct experiential zones that guided guests through Riyadh Air’s brand story from the Kingdom’s aviation ambitions to the future of premium travel, building anticipation toward the evening’s centrepiece moment.
The highlight of the night was the dramatic Kabuki drop for the reveal: a monumental structure concealing the aircraft that collapsed in a choreographed fall, unveiling the Riyadh Air Boeing 787-9 Dreamliner in its iconic white and lavender livery to a live audience for the first time.
The reveal was accompanied by a live flight moment, lights, and a full production sequence designed to capture the scale and emotion of the occasion.
