The New Santiago Bernabeu

Concept Development of the Immersive Stadium Tour

As part of an ambitious project to transform Real Madrid’s new home into a universal destination, Balich Wonder Studio developed the concept design to take visitors on a unique emotional journey of the pre-match experience.
Proposing both timeless storytelling techniques and cutting-edge creative technologies, a narrative journey was designed across virtual immersive spaces and the world-renowned Bernabeu backstage to showcase the team’s past and present. A stunning “behind the scene” attraction to create excitement for aficionados, and engaging introductions for newcomers.