Destination Experiences / Immersive Experience
The New Santiago Bernabeu
Produced by Balich Wonder Studio
Concept Development of the Immersive Stadium Tour
As part of an ambitious project to transform Real Madrid’s new home into a universal destination, Balich Wonder Studio developed the concept design to take visitors on a unique emotional journey of the pre-match experience.
Proposing both timeless storytelling techniques and cutting-edge creative technologies, a narrative journey was designed across virtual immersive spaces and the world-renowned Bernabeu backstage to showcase the team’s past and present. A stunning “behind the scene” attraction to create excitement for aficionados, and engaging introductions for newcomers.