Italian creative director Marco Balich is serving as executive producer of the Tokyo ceremonies in partnership with Japanese advertising firm Dentsu. Balich has previous experience producing Olympic ceremonies for the 2006, 2014 and 2016 Games.

Balich has said that the COVID-19 pandemic will somehow be referenced during Tokyo’s Opening Ceremony. “I think for sure the Olympic ceremony, which is a window of all humanity, will have to reflect somehow or reference somehow what has happened,” Balich told Reuters in March 2020.

READ MORE