An innovative branded content live show
Arena di Verona, 2014 – Ice has never been so hot. An innovative branded content live show brought to life in the unique setting of the Arena of Verona, where new perspective were opened with an extraordinary fantasy on ice.
The symphonic combination of John Metcalfe, between opera and pop music was interpreted by the champions of ice skating, Carolina Kostner, Stéphane Lambiel, Pang and Tong, Anna Cappellini and Luca Lanotte. Together with international opera and pop artists as Pharrell Williams and Sara Hershkowitz, they performed a show between tradition and modernity.
A kaleidoscope of sensuality in the costumes designed by Ali Mahdavi for Intimissimi, whom payed tribute to beauty and fashion. The spectacular stage effects that enchanted the audience were sketched by the pencil of the great Micheal Curry. Two acts and five environments gave life to the most thrilling, sensual, romantic and daring Operapop ever performed: World of Ice, Power of Dreams, Fire of the Soul, Garden of Delights and the Celebration.