Brand Experiences / Brand Events

COMO LAKE / 2018

Dolce & Gabbana | Como

Produced by Feelrouge

— A lavish fashion event in the breathtaking landscape of the Lake Como

Taking inspiration from the famous Italian poem “The Betrothed”, Dolce & Gabbana Alta Moda, with their unique creativity and imagination, brought to life the characters of the novel by Alessandro Manzoni, as well as the atmosphere in which it was presented, set in Lake Como. In the four dreamy days Dolce & Gabbana’s guests were enraptured by the magnificence of the exhibition that surrounded them. The catwalks of both men and women collection took place at Villa Carlotta and at Parco Olivelli di Tremezzo, two historic locations that overlooked the breathtaking landscape of the Lake Como, while Alta Gioielleria was set up and took place on an elegant boat. A spectacular set design was the background of the Alta Moda shows and gala dinners: access portals with unique decorations and amazing video mapping, highlighted the gardens and facades of the magnificent villas, creating magical atmospheres. Moored at the dock an exclusive pop-up store was set up inside the historic patria steamship.