Brand Experiences / Brand Events
Dubai Future Foundation – 10X
Produced by HQWS
A disruptive approach to boost the need for disruptive innovation
His Highness Sheikh Mohammed bin Rashid Al Maktoum called on all Dubai Government entities to embrace disruptive innovation as a fundamental mantra of their operations and to seek ways to incorporate its methodologies in all aspects of their work. These initiatives were showcased at the World Government Summit in the Dubai 10X “Collider-Scope”. Designed to mirror the disruptive innovation utilising screens and reflective surfaces. A film to His Highness launched the initiatives starting the countdown of two years for the Government entities to implement their ideas. Touchscreens with proximity sensors incorporated into the walls gave the visitors in-depth information on each initiative.