Brand Experiences / Brand Events

ABU DHABI / 2014

IPL Gala

Produced by HQWS

— A wondrous opening show that mingled multicultural elements in a spectacular animated content.

On behalf of the Abu Dhabi Cricket Council and the Board of Control for Cricket in India, HQWS produced a dazzling launch event for the Indian Premier League 2014 held in the UAE for the first time in history. The event was staged outdoors at the Emirates Palace West Park Marina with guest of honour HE Sheikh Nayhan bin Mubarak Al Nayhan, top cricketers from across the world and 1000 invited guests.

HQWS created a bespoke opening show with an original sound track and 68 performers in a rich fusion of Emirati and Indian culture.

The live performance was supported with spectacular animated content on a 50m wide multilayered screen and a kaleidoscope of color created through special effects, stage pyrotechnics and spectacular lighting.

The evening concluded with an explosive show by the King of Bollywood himself, Shah Rukh Khan and his dancers, with an aerial fireworks display launched from the Emirates Palace beach, gardens and barges positioned in the Bay area.