— The story of the brand through the culinary metaphor of a Michelin star quality dinner.
Celebrating the launch of the largest Rolex boutique in the world, an impressive kabuki cover was placed over the facade of the boutique and triggered by Roger Federer, to reveal the stunning store.
In honour of the launch, a celebratory gala dinner was held for 450 VIP guests. The dinner took the guests on a journey from the beginnings of Rolex in 1905 to the current day. This was reflected in the 5 course, fine dining menu, designed by 2 Michelin Star chef, Daniel Clifford, and in the entertainment, led by Omar Kamal alongside 30 dancers.
The elegant design of the venue reflected the classical status of the Rolex brand.