Brand Experiences / Brand Events

MILAN / 2018

AZIMUT | Milan Design Week Installation

Produced by Balich Wonder Studio

An impressive installation in the iconic museum of art and design Triennale Milano

The Azimut Benetti’s installation during Milan Design Week: a 21 m s7 yacht located in the heart of the city in front of the temple of art and design of Triennale Milano. The impressive installation, created to familiarize the public at large with architecture and design in the world of yachting aiming to tell a story of experimentation, talented people and excellence partnership. An unexpected place, determined the success of the event, making Azimut one of the most photographed objects of the Design Week. Through this installation, thanks to 3d technology, visitors had the chance to enjoy the feeling of navigating first hand; special glasses took them on an immersive tour of various interior spaces on the yacht with multi-sensory support to make the experience feel even more real. A light design performance also took place every evening from sunset to midnight.