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Brand Experiences / Exhibits and Museum

MILAN / 2019

The Nation of Plants

Produced by Feelrouge

A scientific exhibition with immersive contents at the Triennale in Milan

The Nation of Plants is a scientific exhibition curated by Stefano Mancuso, one of the world’s leading authorities in the field of plant neurobiology, hosted inside the XXII Triennale in Milan.
The basic assumption from which the exhibition is based on is that one of the ways to avoid a catastrophic future for humanity is to look at plants in a new way, to use them not only for what they have to offer but for what they can teach to humanity.
In the exhibition the Nation of Plants presents itself to the world to begin a dissemination of the plant world never explored before, divided into five chapters. An unexpected journey into kaleidoscopic rooms, immersive multimedia contents and video-mapping  where the visitors have the opportunity to discover the plants’ intelligence and their message of hope.